Research on music videos

Another music video i have researched is called 'Single ladies' by Beyonce. I believe this music video is very different to the research i did on rudimental 'waiting all night'. This is because this music video does not tell a story, it is simply just Beyonce and two other dancers dancing in a studio. However i do believe it is effective because they have edited it to have a bright, vibrant white background which causes the three woman to stand out. It is specifially effective due to them all wearing black outfits so this allows them to stand out even more. 

This is a fish bowl studio and i believe the music video is very effective. This is because although it is simple due to it being just three dancers, the white background causes them to stand out. This is because if it was a normal studio, it would be less effective as the contrast is not so severe. This music video does not tell a story however it is still very attention grabbing.

Research on music videos

In order to make a final decision on which brief i am going to choose, I believe it is important to research the other briefs which interested me.

This blog is about the research i have done on music videos. Below is a music video by Rudimental called 'waiting all night'.  I chose to research this because it focuses on two of my briefs i have narrowed down to. It is a music video however also shows aspects of it being a short film. 

This music video is about a boy who lost the lower part of his leg whilst participating in his favourite hobby which was BMX'ing. The video shows how he then had to watch the rest of his friends carry on with his favourite sport whilst he recovered. However, towards the end of the film it shows he has an artificial leg and he finally begins to ride his bike again. 

I believe this music video draws in the audience due to it being a real life experience so others could relate. Personally, i like the use of the hand held camera. This is because it allows the audience to feel involved and like they are also experiencing the situation. This could allow the audience to feel empathy. The use of the hand held camera is something i would like to explore as i believe it is very effective and something i may include in my music video. 

Final decision of my brief

This is my final chosen brief after narrowing it down out of 4. I chose this brief because I feel that a music video will be very enjoyable. A music video can also be seen as a short story/introduction and I feel that I would suit this due to doing something similar in AS. This means I would be able to produce a music video to my best ability as i know what is effective and what is less effective. 

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